YAO KAI
Associate Professor
Email: yaokai@cufe.edu.cn
Department: Marketing (MKT)
Educational Background (Bachelor’s degree and above)
Period |
University |
Department |
Academic Degree |
September 2004 - July 2008 |
Beijing Normal University |
Department of Computer Science, School of Information |
Bachelor's degree |
September 2008 - July 2011 |
Peking University |
Department of Computer Science, School of Information |
Master's degree |
September 2012 - July 2016 |
Peking University |
Department of Marketing, Guanghua School of Management |
Doctoral degree |
Main Research Areas
Internet Marketing, Big Data Marketing, Field Experiments, Social Network Analysis
Publications (including journal articles, conference papers, monographs, translations, edit works, etc.)
Journal Articles (January 2019-December 2023, excluding Category C papers)
Authors (all listed in order) |
Title |
Journal Title (please indicate whether it is indexed by SCI or SSCI) |
Issue Number and Page Number |
Cheng Yimin (external), Zhou Xiaoyu (external), Yao Kai |
LGBT-Inclusive Representation in Entertainment Products and Its Market Response: Evidence from Field and Lab |
Journal of Business Ethics |
2023,183(4),1189-1209 |
Wang Yi, Xin Ying (student), Yao Kai, Zhang Juyuan (external), Geng Yong |
A FACI Model Study on Sales Persuasion Strategies in the Context of Online Voice Interaction: An Empirical Test Based on Unstructured Data from Call Centers |
Journal of Central University of Finance and Economics |
2022,(01),110-120 |
Liu Xiaohong, Wang Shiyun (student), Yao Kai, Sun Ruiqing (student) |
Opportunistic Behaviour in Supply Chain Finance: A Social Media Perspective on the 'Noah event' |
Enterprise Information Systems (SCI) |
2021,15(10),1607-1634 |
Gong Shiyang (external), Li Qian (external), Jiang Bo (external), Yao Kai |
Popular But Not Well-received: The Impact of Celebrity Effects on Online Word-of-mouth |
Journal of Management Science |
2020,33(02),114-126 |
Yao Kai, Tu Ping (external), Chen Yuxin (external), Su Meng (external) |
Research on the Effects of the Personalized Recommendation System Based on Multi-source Big Data |
Management Science |
2018, 31(5),3-15 |
Monographs, Books or Edit Works (January 2019-December 2023)
Authors (all listed in order) |
Title |
Publisher |
Date of Publication |
Zhao Zhanbo (external), Su Meng (external), Yao Kai |
Intelligent Marketing |
Electronic Industry Press |
September 1, 2020 |
Li Ji, Du Xiaomeng (external), Sun Luping, Yao Kai |
Research on Word-of-mouth Index of Chinese Consumer Finance Brands (2018) |
Economic Management Publishing House |
September 10, 2019 |
Miao Yuexin, Xu Yin, Gu Leilei, Yao Kai, Luo Pan (student), Yang Hui (student), Tang Yanfei (student), Zhao Qian (student), Mu Ningning (student), Zhang Jing (student), Liu Yang (student), Xu Jinzhi (student), Zhao Yunpeng (student) |
Marketing (4th Edition) |
Tsinghua University Press |
January 10, 2019 |
