2015 CUFE International Summer School Curriculum
Visual Thinking and Consumer Insight (Professor Simon Bolton)
Lecture time：7.13—7.17 and 7.20—7.23, 1:30—5:30 pm
Location：M216
Global Marketing and Communication Strategy (Dr. Lois Bitner Olson)
Lecture time：7.13—7.17 and 7.20—7.23, 8:00—12:00 am
Location：M216
Luxury Industry Analysis Management (Professor Alain Cognard)
Lecture time：7.13—7.14 (8:30—11:30 am, 2:00—5:00 pm), 7.15—7.17 and 7.20—7.24, 8:30—11:30 am
Location：M214
Globalization and New Opportunities within Corporate Sustainability Development (Dr. Heather C. Webb)
Lecture time：7.16—7.18 and 7.20—7.24, 1:30—5:30 pm
Location：M214
International Market Research and Innovation (GfK Verein)
Lecture time：7.13, 2:00—3:30 ; 7.14—7.17 and 7.20—7.24, 9:00—12:15 am, 1:45—3:15 pm
Location：Room A02, MBA Education Centre
International Market Research and Innovation
Faculty Overview
Professor Simon Bolton
Associate Dean (Research and Enterprise), Birmingham Institute of Arts and Design, Birmingham City University, Birmingham, UK
Professor Alain Cognard
ESCP-Europe Business School (Ecole supérieure de commerce de Paris - Europe), Paris, France
Dr. Lois Bitner Olson
Marketing Department, School of Business Administration, San Diego State University
Dr. Heather C. Webb
Business Faculty, Higher Colleges of Technology – Dubai
Prof. Dr. Raimund Wildner
Managing Director and Vice President, GfK Verein
Mr. Peter Goldman
VP, Global Key Accounts – Home, Consumer Choices, GfK
Ms. Phyllis Macfarlane
Global Training Director CE, GfK
Dr. Fabian Buder
Project Manager, University Cooperation, GfK Verein
Dr. Andreas Neus
Head of University Cooperation, GfK Verein
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