On the morning of November 12, 2024, the Business School held the 25th lecture of the Business School's Academic Excellence Lecture Theatre 2024 in Room 615 of the Main Teaching Building of the Central University of Finance and Economics (CUFE) College South Road Campus. The lecture invited Professor Liu Tianliang from School of Economics and Management of Beijing University of Aeronautics and Astronautics (BUAA) as the sharing guest. Faculty members and graduate students attended the event.
This meeting was hosted by Professor Hongyan Dai of the Business School. Before the formal start of the lecture, Professor Dai Hongyan introduced Professor Liu Tianliang's biography in detail. Professor Liu Tianliang is a professor and doctoral director of School of Economics and Management, Beijing University of Aeronautics and Astronautics (BUAA), and his main research areas include traffic behavior and transportation economics, transportation system analysis and operation, logistics optimization and supply chain management, etc. He has been published in Transportation Research (Parts A/B/C/D/E), European Journal of He has published more than 40 papers in Transportation Research (Parts A/B/C/D/E), European Journal of Operational Research, Journal of Management Science, and Systems Engineering Theory and Practice. He is currently a director of Management Science and Engineering Society, a member of Transportation Management Branch, a member of Operation Management Committee of China Management Modernization Research Association, and a member of Youth Working Committee of China Society of Systems Engineering. he was nominated as one of the 100 outstanding doctoral dissertations of China in 2010, and supported by Ministry of Education's New Century Outstanding Talents Program in 2013, and selected for the National Young Talents Program in 2020.
Professor Liu Tianliang's lecture is entitled “Revenue-sharing or subscription for charging ride-hailing drivers: Model and evidence”. In recent years, online taxi platforms such as DDT and Youbu have almost exclusively offered revenue-sharing contracts to drivers who set their own working hours, while most traditional cab companies charge drivers a fixed subscription fee. In this paper, we construct a simplified micro-economic model that describes the performance of different contracts (including revenue-sharing, subscription, and combinations of the two) in a monopolized online taxi market, where the main focus is on two types of self-scheduled working hours drivers with different opportunity costs. The study analyzes the equilibrium characteristics under subscription contracts and highlights the significant differences in market performance between them and revenue-sharing contracts. Compared to revenue-sharing contracts, subscription contracts consistently benefit passengers and may result in a win-win situation for both platforms and drivers when platforms adopt a comprehensive coverage strategy that allows both types of drivers to enter the market.
After the sharing, in response to Professor Liu Tianliang's lecture topic, the participating professors and students actively discussed topics such as high-level paper publication and research design, which further deepened the depth of academic research exchanges.
The “Academic Excellence Forum” is an academic exchange platform set up by the Business School to fulfill its mission of “Contributing New Knowledge in Management”. It focuses on the cutting-edge theoretical issues and organizational development dilemmas in business administration and China's corporate management practice, and brings together cutting-edge ideas and innovative perspectives at home and abroad, so as to contribute to the development of China's society. It brings together cutting-edge ideas and innovative perspectives from home and abroad to explore Chinese solutions for China's social and economic development.
