From 22 to 24 November 2024, the 2024 Annual Teaching Conference and Marketing Development Forum of Marketing Research Association of Chinese Colleges and Universities was successfully held in Zhejiang University of Finance and Economics, Hangzhou, Zhejiang Province, China. The theme of the conference was ‘Cultivation of New Quality Talents: New Mission of Marketing Construction in the Age of Digital Intelligence’. Some professors from the Department of Marketing of our college attended the conference and discussed the related topics with the marketing major leaders and key professors from various universities in China in various sessions such as seminars and sub-forums, sharing teaching experience and jointly promoting the construction of marketing majors in the country.
Professor Sun Guohui shared his views on ‘Digital Marketing and Talent Cultivation: Ethical Issues and Governance of Science and Technology in the Application of Digital Technology’ at the Discipline and Professional Development Forum and the Joint Meeting of Professional Heads.
In the special session of the Virtual Teaching and Research Office of Marketing Curriculum Teaching of the Ministry of Education, Professor Zhang Yunqi shared his views on the topic of ‘Marketing Intelligent Curriculum - Achieving Four-dimensional Enhancement of Teaching, Management and Research’, and Professor Li Ji shared his views on the topic of ‘Practices and Reflections on the Construction of Digital Intelligent Curriculum of “Big Data Marketing”.
Associate Professor Yao Kai shared his views on ‘Exploration and Practice of New Teaching Materials in AI Era’ in the special session on high-level teaching materials construction.
Professor Wang Yi hosted the keynote speech at the opening ceremony of the conference.
